Editing

Editing that keeps the book's voice intact.

At Jaico Publishing House I handled fifteen titles across fiction, nonfiction and acquired rights, from the first read of a manuscript to the printed dummy.

Jaico Publishing House

Mumbai · 2021 to 2023

The shelf below is the visible slice of the work: eight of the fifteen titles, each openable to the jacket copy that went to print. The rest of the job, the part that doesn't photograph, is the chain that follows.

Roller CoasterBanking memoir.
AI RisingTechnology explainer.
FOOPS!Personal finance.
SparkPersonal development.
Warlord of AyodhyaEpic fantasy.
In the Shadow of DeathCreative nonfiction.
The Asura WayContrarian nonfiction.
Chanakya's 100 Best SutrasManagement philosophy.

What the work involves

Between a manuscript arriving and a jacket on that shelf, I made four kinds of decision.

Assessment

Manuscripts came in faster than the house could publish, so the first decision on each was whether it should be published at all. I read it, set the sales of comparable titles beside it, and wrote a recommendation to take or pass. The publisher and editor-in-chief made the acquisition decisions.

Structure

On a few projects I helped shape the manuscript while the author was still delivering it. A structural note asks where the book keeps the promise it makes. Do the chapters arrive in the order the argument needs, and is the part only this author could have written actually on the page? A term that turns up before the book has explained it is the kind of fault I mark there.

Language

The passes come after the shape is settled. I read for what a reader trips on and take it out, and I leave what the author sounds like even when I would have put it differently, because the book has to sound like the person on the cover. I check the facts as I go, and the style sheet records every choice so the last proof agrees with the first.

Authors

Every change is a request to a person who has spent longer with the book than I have. So the query names its reason, and where the book already does what I am asking I point there first, so the author has the fix in their own hand. Then the manuscript passes between us until neither of us has a change left.

The run of a book

Behind each jacket sits the rest of the job. All fifteen titles walked the same chain, and the schedule for each was mine to hold.

  1. Scope

    I read the manuscript, set the edit and the schedule, and logged the title. The metadata sheet behind its Amazon listing started here too.

  2. Route

    In-house, or out to the network of freelance editors, typesetters and cover designers. I recommended the split to the editor-in-chief, weighing how stretched the house was against what the book needed.

  3. Passes

    I ran the editorial passes myself, on every title, fact-checking as I went. Writers are attached to their words, so much of the job was negotiation; the manuscript went back and forth between us until it settled.

  4. Pages

    I worked the review and selection of the typeset samples, and publisher and author settled how the book would read and look. The decision was never mine alone.

  5. Proofs and jacket, in parallel
    Proofreading

    On many titles I read the set pages against error, round after round. The rest went to a freelance proofreader, still on my clock.

    Jacket and market copy

    Cover design stayed with the designers; the blurb, the Amazon page and the sales material stayed with me.

  6. Print

    I coordinated corrections on the printed dummy, took the pricing to the publisher for approval, and handed the book over. When the typesetter was booked or another round cost too much, I made the final fixes in InDesign myself.

I kept the style sheets, and refreshed the in-house style guide against the Chicago Manual of Style. When Jaico licensed titles from publishers abroad, I shepherded them into their Indian editions.

A print run commits the house's money months before a reader ever sees the book, and a mistake nobody catches ships two thousand copies at a time. I earned my attention to detail there.

The launch feed

The run ends at the printer, but the book still has to find its readers. Jaico's handles did that work. I wrote and edited the feed's copy and ran the pre-publish check on it. Launch posts, author spotlights, cover votes, a reading-day peg. Some titles crossed my desk twice, once for the back cover and again for the launch copy: the same voice held from the shelf to the feed.

LaunchThe pre-order push for AI Rising. Its jacket and its back-cover copy sit on the shelf above. Posted 29 May 2023
Event coverageA #JaicoArchives clip from the Roller Coaster launch, where IDFC First Bank's chief executive broke into song. Roller Coaster opens the shelf above. Posted 14 April 2023
Author discussionThe author of Corporate Social Responsibility Is Not Public Relations talks Project LEAP with a UNESCO kindness ambassador. Not every post sells a book. Posted 17 May 2023
Book promoThe plain hook for The Autobiography of a Stock. It names the reader's hesitation first, then offers the author as the guide. Posted 29 March 2022
Cover voteThe feed put shortlisted covers for a Zelensky title to its readers and asked for a favourite. Posted 12 May 2023
SpotlightRajesh Jain, tech entrepreneur and Jaico author, given the feed on National Reading Day. Posted 19 June 2023

Break the MBA Code

I was the collaborating editor on Vibha Kagzi's guide to MBA admissions, a manuscript that ran to 95,000 words. The book came out from Jaico in 2020. On the publisher's page

Cover of Break the MBA Code by Vibha Kagzi
Break the MBA CodeAdmissions guide.

Since Jaico

The manuscript work since has been freelance, research and editorial support on six coffee-table books, one per airport, and manuscript evaluations for Jaico. Those notes go to the publisher and the authors and nowhere else, which is why this page describes the practice and shows the books.

Cover of Roller Coaster: An Affair with Banking

Roller Coaster: An Affair with Banking

Do you know what it meant when bankers said "Chinese cuisine", "Punjabi food", or "Gujarati thali"? An RBI governor let down his hair at his farewell dinner to swing to "Lungi Dance" from the Shah Rukh Khan-starrer Chennai Express. The chairman of a financial institution relied on "signals" from the idol of a goddess kept in his cabin for clearing loan proposals. A public sector bank chairman liked to munch hot chilies with his lunch. A kitchen help was deputed to mop up the sweat from his bald head!

Roller Coaster is a string of such stories and revelations from the country's foremost banking journalist's affair with the industry—even though banks were not ideal partners for such liaisons. He has seen the industry and dramatis personae grow over two and a half decades, first as a rookie reporter, then as an editor and a columnist, and, finally, as an author.

The book brings to light the lives of India's commercial and central bankers. But it does not discuss their successes, failures, or the ever-evolving dynamics of monetary and fiscal policies. It's about their persona, warts and all—how they are as leaders, how they evolved, and how they changed the culture and ethos of the Indian banking sector.

I managed the editorial process alongside the editor-in-chief; the copy had to promise an insider's account without tipping into tabloid pitch. On the publisher's page

Back-cover copy, as it went to print
Cover of AI Rising: India's Artificial Intelligence Growth Story

AI Rising: India's Artificial Intelligence Growth Story

AI is reaching an inflection point. The conversational AI chatbot ChatGPT garnered over 100 million users in just two months of its launch. Following the hype, Google and Microsoft were forced to slug it out with their chatbot-powered search engines Bard and Bing, respectively.

Yet to figure out how these AI developments will transform your lives and work? Will AI take away your job or even become self-aware? Regardless of whether you are an aspiring student of AI, an entrepreneur, a policymaker, a senior executive, an investor, or a decision-maker, this book is for you.

AI Rising will provide you with enough information and perspective to form your own opinion about AI and its applications in business, industry, and society at large. It will also help you understand and appreciate the progress that AI has made in India.

The back-cover copy went through my desk, pitched at a mass-market reader who wanted the stakes named without the jargon. On the publisher's page

Back-cover copy, as it went to print
Cover of FOOPS! by Manoj Arora

FOOPS!

Mistakes are natural in life's journey, and our financial journey is no different. However, it is crucial that we become aware of our mistakes and take corrective action. This way, they become our greatest learnings and serve us well.

Foops! is a collection of the 30 most common financial mistakes we make in our quest to create wealth. If we appreciate the impact these errors can have on our long-term wealth creation and take immediate action, each Foops moment is a potential game-changer.

What is going to be your Foops moment? How are you going to correct it? Learn from the national bestselling author of From the Rat Race to Financial Freedom and The Autobiography of a Stock.

I held the jacket to the book's own promise, thirty financial mistakes with the correction for each. On the publisher's page

Back-cover copy, as it went to print
Cover of Spark by Azim Jamal

Spark

Every individual carries an inner spark capable of transforming everyday routine into purposeful achievement. Spark outlines actionable strategies for personal renewal, sustained motivation, and meaningful leadership in an unpredictable world.

Editorial coordination and jacket preparation for the Indian edition. On the publisher's page

Back-cover copy, as it went to print
Cover of Warlord of Ayodhya: Rebellion

Warlord of Ayodhya: Rebellion

Bharat's carefree life in Kekeya is turned upside down by the death of his father Raja Dashratha and the exile of his brother and crown prince Rama. Untrained in statecraft and unsure of himself, Bharat begins his rule over Kosala by tackling an audacious rakshasa attack on Ayodhya.

There's more trouble brewing. As the magic that sustains the kingdom starts weakening and a drought looms over Kosala, Ayodhya's citizens begin to disappear mysteriously. Ambitious aristocrats manipulate the inexperienced king to their ends, while fickle allies seize the opportunity to assert their independence. And unknown to Bharat, the Lord of Lanka has put a cunning plan into action that will break the back of Ayodhya's resistance.

Beset by challenges, will Bharat lose Ayodhya so early in his reign?

I kept this jacket to narrative rather than benefit copy. On the publisher's page

Back-cover copy, as it went to print
Cover of In the Shadow of Death by D.V. Guruprasad

In the Shadow of Death

In the Shadow of Death is a retired CID chief's quest to understand the psyche of death row prisoners. In this chilling account, D.V. Guruprasad delves deep into the world of crime to uncover who these convicts are and how they view the charges against them.

In India, capital punishment is awarded only in the 'rarest of rare' cases; the gruesome murders covered in this book will convince you that they fit the description.

Criminals featured in this book are as varied as they can come and so are their crimes: a serial killer who targeted young women, a savage gang that terrorized a metropolis, a runaway woman who took to murder as an easy way to survive, a constable with a deadly fetish …

Production editing and jacket copy for the true-crime list. On the publisher's page

Back-cover copy, as it went to print
Cover of The Asura Way: The Contrarian Path to Success

The Asura Way: The Contrarian Path to Success

In the age of Kali, you need a new path to achieve all that you dream of. What if someone told you that those age-old lessons on which you've based your whole life are ineffective today? What if they also told you that you could live a better, more fulfilling life by following the path of the Asuras?

Is it not worth investigating what made the Asuras so successful against even the gods and trying to learn from them in this age of strife, chaos, and discord?

In his first nonfiction work, Anand Neelakantan, the national bestselling author of Asura: Tale of the Vanquished, explores a contrarian way of living that makes more sense in this Kali Yuga. With great skill and logic, Anand shatters the myths associated with the so-called six enemies of the mind—anger, passion, greed, infatuation, pride, and competitive spirit.

I shaped this back cover around the book's contrarian argument. On the publisher's page

Back-cover copy, as it went to print
Cover of Chanakya's 100 Best Sutras: Ageless Wisdom for Unlocking Your Potential and Achieving Your Goals

Chanakya's 100 Best Sutras: Ageless Wisdom for Unlocking Your Potential and Achieving Your Goals

A good mentor can transform your life but is difficult to find. Here is a rare chance to unleash your full potential with the help of one of India's sharpest strategists. Drawing from the ancient Arthashastra, bestselling author Radhakrishnan Pillai transforms Chanakya's revered sutras into everyday wisdom for modern readers.

Pillai, India's leading Chanakya expert, handpicks the 100 most powerful sutras from nearly 6,000 original ones and distills them into practical advice for leaders, professionals, and students alike in this one-of-its-kind book.

I was the editor responsible for Radhakrishnan Pillai's Chanakya's 100 Best Sutras: Ageless Wisdom for Unlocking Your Potential and Achieving Your Goals (Jaico, first edition, 5 September 2023). On the publisher's page

Back-cover copy, as it went to print
AI Rising pre-order launch post, enlarged
Posted 29 May 2023
Roller Coaster launch event post, enlarged
Posted 14 April 2023
Project LEAP author discussion post, enlarged
Posted 17 May 2023
The Autobiography of a Stock promo post, enlarged
Posted 29 March 2022
Zelensky title cover vote post, enlarged
Posted 12 May 2023
Rajesh Jain National Reading Day spotlight post, enlarged
Posted 19 June 2023